Kevin Andexler
Portfolio: http://kevinandx.x10.mx
813 Westbourne Dr #7 • West Hollywood, CA 90069
(310) 359-5913 | kevinandx@yahoo.com
FRONT-END WEB DEVELOPER (Full Life Cycle)
DETAILED EXPERIENCE
(NOTE: Experience is listed in process order)
UX / UI DEVELOPER
- Defined the goals / business model, content and objectives.
- Created wireframe mockups, site maps and fluid schematics / blueprint of content including site functionality.
Tools Include:
MockFlow Online Wireframe Tool and Design via Cloud & Photoshop storyboard layout.
FRONT-END WEB DEVELOPER (CLIENT SIDE)
- Ability to slice / convert and code graphical layouts (i.e. Photoshop, Acrobat etc.)
- Coded with Adobe Creative Suite’s Dreamweaver via source code (without having to rely on design view / WYSIWYG editor).
- Extensive knowledge of CSS3, without having to use extraneous tags and tables.
- Ability to use ALT & TITLE descriptions for fluidity including for disabled and SEO purposes.
- Worked with and implemented JavaScript’s from libraries and also able to modify.
- Created and implemented dynamic lead content / carousel sliders
- Created accordion anchor scripting, etc.
- Created video players with HTML5 best practices (including MP4, WEBM, OGG).
- Ability to reverse engineer sites and extract code.
Technologies Include:
HTML5, CSS3, JQuery, JSON JavaScript and GitHub (libraries).
PHP DEVELOPER (SERVER SIDE)
- Ability to conjoin PHP code within JavaScript and CSS
- Created PHP
- Includes to incorporate elements and content
- Query string for individual branding
(example: "? STATION=KIIS" vs. "?STATION=KBIG")
[different content & branding with same core HTML layout]
- Server Side Date/Time query to automatically update web content
- RAND script to serve up random data (including content, background, etc.)
- Script to get Remote/Server IP addresses
- Created online contests from scratch
- Custom admin gateway approval system
- Database integration / query
- Created submit forms and passed information through a FormToEmail PHP script
- Utilized Google reCAPTCHA script
- Ability to modify script to pass data to database and email via HTML content
- Ability to use PHP.net as resource.
WIREFRAME / CMS (Content Managed Systems)
- Ability to work with to update content via content managed systems including online shopping carts
- Implemented and modified front-end frameworks for faster and easier web development
Wireframes Include:
Bootstrap & Tympanus / Codrops
CMS / CRM Include:
WordPress & Movable Type (CMS); Convio (Online Fundraising and Marketing Software
Solution for Nonprofits) CRM (Customer Relationship Management);
ECOMMERCE / SHOPPING CART SOLUTIONS
- Maintained inventory / content and modified HTML & CSS
- Familiar with setting up Credit Card Gateways (i.e. Authorize.net)
Software Include:
Bigcommerce & Commerce.CGI
CROSS BROWSER / DEBUGGING
- Ability to check & debug site layout / functionality for cross browser compatibility.)
Plugins Include:
Firebug
HTML EMAIL MARKETING
- Create and provide easy opt in / opt out process via site & within email link.
- Adhere to best practices including avoiding:
- Anti-Spam terms
- Phished / Purchased emails
- Alias IP / email address when sending out bulk emails
- Ability to both extract and upload additional emails (including social media [when available])
- Maintain Email client lists with Opt-In, Opt-Out and defunct email address.
- Ability to create HTML emails from scratch or using templates.
- Solid understanding of limitations including that of CSS (i.e. being able to use tables when needed)
- Create HTML emails with image text tagging (ie ALT / TITLE tags) along with providing TEXT version of said email
- Suggest engaging relevant content (including but not limited to media articles and promotions).
- Ability to create reports through raw LOG files to analyze web traffic and statistics including hits, view, unique visitors, locations and trends throughout the site.
- Ability to also analyze statistics through email marketing.
Technologies Include:
VerticalResponse & Bulk Mailer X (BMX) by Webx Networks.
SEO / WEBMASTER TOOLS
- Utilized Google AdWord Key tools
- Set up and submitted XML Sitemap.
- Knowledge of best practices for SEO when coding through HTML, back linking, tags & content.
Technologies Include:
Google & Bing Webmaster Tools
WEB ANALYTICS / STATISTICS
- Ability to create reports through raw LOG files to analyze web traffic and statistics including hits, view, unique visitors, locations and trends throughout the site.
- Ability to also analyze statistics through email marketing (i.e. through VerticalResponse).
Site Analytics Include:
AW Stats (log analyzer), Google Analytics, WebSideStory / Omniture etc.
SOCIAL MEDIA
- Maintained / expanded social media.
- Integrated social media components within site (i.e. Facebook, Twitter, YouTube, etc.)
- Ability to extract statistics (including email address when available) and trends.
SVN (Subversion)
- When working with a team on specific HTML components, familiarity with software versioning and revision control system distribution process with check in / checkout.
Technologies Include:
TortoiseSVN